Blog

Practical articles on websites, marketing, automation and AI for small and medium businesses.

AI tool reviews

Artificial intelligence in plain words: how it works and what it can do for a business

What AI really is, how it differs from a neural network, what it can and cannot do, and how to start using it safely in your company.

25.01.2024 · Read →
Automation

RFM analysis: a simple way to split your customers into groups

RFM looks at when, how often and how much each customer buys. Learn to score your database and decide who gets which message.

28.06.2023 · Read →
Security

Phishing: what it is, how to spot it and how to protect your company

Phishing tricks people into giving away passwords and card details. Learn the main types, the warning signs and what to do if someone in your team falls for it.

02.06.2023 · Read →
Online shops

Typical online shop mistakes and how to avoid them

Most web shops lose sales in the same few places. Walk through the buying path and fix the mistakes that cost you orders.

24.03.2023 · Read →
Security

Cloud storage: what it is, the main options and how to choose one for your business

Cloud storage keeps your files online and in sync across devices. Compare the main services, learn the risks and pick one that fits your team.

13.03.2023 · Read →
Online shops

What is e-commerce? A simple guide with examples and trends

E-commerce is more than an online shop. Learn the main models, the numbers that matter and the trends that shape selling online.

27.12.2022 · Read →
Email marketing

How to send email campaigns without landing in spam: a deliverability guide

Landing in spam kills the results of email marketing. Follow these seven steps to prepare your domain, warm up sending and write messages that reach the inbox.

02.08.2022 · Read →
CRM systems

What is a CRM system and how to choose the right one

A CRM keeps every customer, conversation and deal in one place. Learn what it does, which types exist and how to choose one that your team will really use.

17.06.2022 · Read →
Security

DDoS attacks: what they are, how to recognise one and how to protect your site

A DDoS attack floods your website with fake traffic so real customers cannot get in. Learn the signs, the main types and the practical protection steps.

23.03.2022 · Read →
Hosting & domains

What is a domain name and how to choose a good one

A domain is your address on the internet. Learn how it is built, how to pick a name that works, what to check before buying and how to register it.

03.09.2021 · Read →